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TV is strong campaign visual

Strength that pays off

TV isstrong

Television turns your budget into real returns.

01
Three people attentively watching a film on television

Advertising attention and perception

Maximum strength in advertising attention and perception

TV reaches people across the full breadth of society, combining high attention with credibility, quality and emotion.

TV as an attention booster

In Switzerland, TV advertising achieves the widest noticed audience of all video media.

No niche audience

TV advertising is noticed across every sociodemographic group, from families to high-income decision-makers.

Conclusion

TV combines reach with quality of perception: the message is seen, believed and anchored emotionally.

02
Relaxed TV viewing with a remote control and television switched on

Familiar advertising environment

Strong advertising acceptance

Television is a familiar, well-established advertising environment. Advertising fits naturally into the programme and meets with significantly less resistance.

Few avoidance reactions

While social media advertising is often disruptive, TV advertising is received with far greater tolerance and openness in a relaxed environment.

Conclusion

The familiar TV environment creates openness to advertising—and with it the foundation for stronger impact.

03
Three friends watching television attentively together

Impact and returns

Strong in impact. Outstanding in returns.

TV works immediately, over the long term and across the entire media mix. Its strength remains scalable even at high budget levels.

Immediate sales and long-term profit

TV drives immediate sales and secures the long-term success of your brand with 56% of long-term incremental revenue and 47% of total profit.

Screenforce study Profit Ability 2
Scalable without performance loss

TV remains profitable even at very high budget levels, while search and social media reach their limits more quickly as investment rises.

Screenforce study Profit Ability 2
Conclusion

TV combines a highly accepted environment with maximum impact, increases the efficiency of other media and reliably turns your budget into real profit.

Myth Busters

TV MYTHS PUT TO THE TEST

We bring all the myths together on the TV is homepage. There you will find every fact and counterargument in one place.

View the myths

TV is topics

Discover how reach, attention, convergence and impact work together.