TV isconvergent

Across all target groups, the live experience remains the undisputed number one way of watching TV.iSource: Mediapulse TV Data (TV Aanalytics), DS, 2025, Mo-So, whole day, Personen 3+, Live-Anteil (Basis: Rt-T)

TV is breaking free from fixed broadcast schedules: one third of viewing is time-shifted, and the trend is rising.iSource: Mediapulse TV Data (TV Aanalytics), DS, 2025, Mo-So, whole day, Personen 3+, TSV-Anteil (Basis: Rt-T)

Younger target groups and active families watch when it suits them. Their share of time-shifted TV already exceeds 40%.iSource: Mediapulse TV Data (TV Aanalytics), DS, 2025, Mo-So, whole day, HHF 20-49. mit Kindern, Kinder 3-14j., TSV-Anteil (Basis: Rt-T)

For TV content, the traditional TV set remains the preferred device among people in Switzerland.

The new video measurement reveals the true net reach of linear TV, Replay Ads and online video.

TV+ extends linear TV campaigns into high-quality online environments, with a shared assessment of net reach.

More reliable planning, less double counting and clear proof of performance for convergent campaigns.

TV advertising generates no less than 42% of all media-driven website visits for e-commerce brands.

During TV campaigns, website traffic rises by an average of 14% and remains measurably higher afterwards.

TV increases brand awareness. As a result, people search directly for the brand name more often, making SEA more efficient.

Without TV, other media generally perform less effectively. Only in combination with TV does the media mix unleash its full power and potentially more than double ROI.