Reach meets digital precision

TV isconvergent

Only television unleashes the full power of your mix.

A group of friends watching television together and flexibly

Flexible TV viewing

Live, time-shifted, limitless

Switzerland watches TV flexibly: live at the scheduled time, time-shifted on demand and on an ever-growing number of screens.

70% fascination with live TV

Across all target groups, the live experience remains the undisputed number one way of watching TV.

30% on demand

TV is breaking free from fixed broadcast schedules: one third of viewing is time-shifted, and the trend is rising.

More than 40% time-shifted

Younger target groups and active families watch when it suits them. Their share of time-shifted TV already exceeds 40%.

The TV set remains the preferred screen

For TV content, the traditional TV set remains the preferred device among people in Switzerland.

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Conclusion

Today, TV is both powerful live and flexible when watched later. This combination is precisely what makes television relevant on every screen.

Remote control in front of a television for convergent video measurement

New video measurement

Measurable success

Convergent campaigns require a unified view of reach, contacts and impact across all platforms.

A pioneering step forward

The new video measurement reveals the true net reach of linear TV, Replay Ads and online video.

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TV+ – our convergence product

TV+ extends linear TV campaigns into high-quality online environments, with a shared assessment of net reach.

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A benefit for media planning

More reliable planning, less double counting and clear proof of performance for convergent campaigns.

Conclusion

Convergence only becomes plannable when it is measurable. The new video measurement makes reach transparent across platforms.

Two women reacting together to a television programme

TV effects & ROI

Full power through TV

TV directly drives searches, website visits and conversions while demonstrably increasing the effectiveness of digital channels.

An immediate traffic driver

TV advertising generates no less than 42% of all media-driven website visits for e-commerce brands.

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An immediate, measurable uplift

During TV campaigns, website traffic rises by an average of 14% and remains measurably higher afterwards.

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More cost-effective SEA

TV increases brand awareness. As a result, people search directly for the brand name more often, making SEA more efficient.

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Powerful mix effects

Without TV, other media generally perform less effectively. Only in combination with TV does the media mix unleash its full power and potentially more than double ROI.

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Conclusion

Combining TV and digital delivers maximum planning confidence, reduces online costs and generates the highest possible revenue from every Swiss franc invested.

Myth Busters

TV MYTHS PUT TO THE TEST

We have brought the myths together on the TV is homepage. There you will find all the facts and counterarguments in one place.

View the myths