Switzerland’s biggest stage

TV isbig

Only television makes your brand truly big.

Four young adults watching television together

BIG Usage

Maximum reach meets genuine viewing time

TV combines a vast audience, high daily viewing time and the biggest stage in the home.

4.6m per day

TV delivers immediate nationwide reach: a vast, united audience that no algorithm in the world can reach simultaneously.

175 min per day

TV delivers genuine attention rather than fleeting feed moments. The audience remains receptive to your message for almost three hours.

70% TV content

TV content accounts for 70% of big-screen usage. Television therefore remains the defining video stage in the home.

Mediapulse study TV Big Screen Data

1.8m more than YouTube

Every day, TV reaches 1.8 million more people than YouTube, creating genuine mass impact.

Conclusion

TV combines reach, time and screen size to create a presence that makes brands visible across the entire market.

A woman relaxing and watching television with a bowl of popcorn

BIG Offer

Premium quality meets advertising diversity

Professional content, diverse advertising formats and the TV+ extension create a powerful, safe campaign platform.

Quality that makes brands shine

TV offers a guaranteed safe, professionally produced premium environment.

Right for every campaign objective

30-second spots, special advertising formats, sponsorships and Replay Ads offer tailored solutions for reach, image and activation.

Linear and online combined

TV+ extends linear campaigns into high-quality online environments, including cross-platform evaluation of net reach.

Goldbach press release TV+

Conclusion

TV offers not only the big stage, but also the right presentation for every campaign objective.

Three men cheering while watching television together

BIG Impact

Funnel power and brand impact

TV builds brands and activates audiences at the same time. This creates impact from the first contact through to the sale.

From brand building to sales

TV not only generates upper-funnel awareness, but also drives direct activation and sales promotion.

Screenforce Switzerland 2026 study

Impact that builds trust

A brand that advertises on TV is perceived as more trustworthy, higher quality and financially stronger.

Screenforce study Success Signals

Conclusion

If you genuinely want to grow your brand, do not hide in digital niches. Think big. Choose TV IS BIG.

Myth Busters

TV MYTHS PUT TO THE TEST

We bring all the myths together on the TV is homepage. There you will find every fact and counterargument in one place.

View the myths

TV isbig

Maximum reach meets genuine viewing time

Premium quality meets advertising diversity

Funnel power and brand impact

TV MYTHS PUT TO THE TEST

Explore more perspectives on TV.

TV ISENGAGING

TV ISCONVERGENT

TV ISSTRONG